Luciano Sorbillo “Pizza Conquers the World”
From UNESCO recognition to the worldwide surge in consumption, Luciano Sorbillo’s stories, and Eterea’s success by Molino Naldoni tell a tale of pizza’s unstoppable growth.
Loved more than ever, pizza is taking the world by storm. Norway and the Balkans lead the way in Europe, enthusiasm is booming across the Middle East and Asia, while the United States and South America continue to strengthen their passion. According to Fortune Business Insights, the global market was worth $272.40 billion in 2024 and will reach $409.50 billion by 2032. In 2017, UNESCO awarded the “Traditional Art of Neapolitan Pizza Making” as an Intangible Cultural Heritage— a symbol of tradition, sharing, and togetherness.
As “Ambassador of Neapolitan Pizza Worldwide” and Molino Naldoni’s Brand Ambassador, we asked Maestro Luciano Sorbillo, jury president of the Pizza Champion Cup Nordic Championships in Malmö (September 23-25), to share his vision on the evolution of pizza.
“Good pizza isn’t just enjoyed in Italy these days. My mission is to share it with the world. On my travels, I see a clear cultural revolution underway: pizza has a place in restaurants and bakeries across the globe. There are fresh schools of thought rooted in different countries, offering alternatives to the classic crisp pizza. Today, the move is towards high hydration and gourmet pizzas, with prized ingredients and bold combinations. Pizza can be a refined tasting experience anywhere. There are no borders now for enjoying a great pizza.”
“The best flour on the market,” Luciano continues, “is Eterea by Molino Naldoni, an ethical and innovative company I’ve proudly renewed my partnership with. Eterea is praised for its versatility: it’s perfect for direct and indirect doughs, yielding doughs that are soft and fragrant with high, airy crusts—created for the new generation of Neapolitan pizza.” In the picture Alberto Naldoni CEO and Maestro Luciano Sorbillo
“My thoughts,” the Maestro concludes, “are that the margherita and marinara must remain popular. Pizza is a simple food, made from just four ingredients, and must always be accessible to every family.”
In less than a year since launch, Eterea has solidified its reputation as a popular innovation, with impressive results in sales both in Italy and internationally. Among its most prestigious achievements is winning the New Brands Award (Flours and Yeasts category), hosted by the leading food & beverage sector publications Gdoweek and Mark Up. This contest, now in its 26th edition, rewards the best products in the market and recognized Molino Naldoni’s Eterea for addressing the evolving needs of professional pizza makers. This recognition confirms that tradition and innovation can truly succeed together, and further elevates the standing of Italian pizza as a celebrated excellence worldwide.